Well the new academic year is well underway at Swansea Metropolitan University and its just dawned on me that I’ve been bit quiet on the blog front. So I thought I’d post here about one my recent quickfire briefs to the 3rd year group.
The whole idea about my sessions, is getting them to think quickly and under pressure, with little or no time to research the subject matter in front of them. As my experience tell’s me that there’s no substitute for being able to think quickly and on your feet. This is an especially important skill, that if they master, will aide them throughout their careers. As spending weeks researching, developing, refining and finally realising a concept, is the process that they must employ whilst at university. But in a new business pitch or presentation, that isn’t going as well as you imagined, that is the time when you got to think on your feet and fast if you or your agency are going to secure the job.
So, we’ve been tackling lots of issues these last few weeks and I dropped a little light hearted one into the pot. The kind of brief that you’d get to work on in a regional agency, promoting tomorrow’s Wales vs Australia Rugby match at the Millennium Stadium in Cardiff. But this time, it was time to put my money where my mouth is, I had a go too! Same research & time constraints as them and had to present it back to them.
Here’s the brief and my solution:
After Wales’ defeat to Australia during this years rugby world cup, is any game ever a friendly?
Introduction
Wales take on Australia at the Millennium Stadium, on Saturday 3rd December 2011, KO 14:30pm. Although billed as a friendly match, Wales hope to build on their successful run during the RWC 2011 campaign, with captain Sam Warburton, back at the helm. It’s also an opportunity to take revenge for their 4th finish, as well as the taking of a southern hemisphere scalp in the process.
Tickets are priced at £50 & £65
All tickets are subject to availability and booking fees.
To book, click the button below or call 08442 777 888
More info can be found at http://www.wru.co.uk
The brief
As purse strings tighten in these difficult financial times, spending £50 – £65 per ticket is becoming a big ask, with previous autumn international games having seen their support and numbers through the turnstiles diminish. Devise a campaign concept that can be used throught Wales, that builds on their recent successes, one which encourages rugby fans to get back out and support their team in Cardiff.
Target audience
You decide! Just make sure you tell us who they are.
Requirement
Scamped up visuals.
Mandatory inclusions
WRU Logo, website address.
Research : .5 hr
Conceptualisation & ink-up : 1 hr
Presentations : .5 hr
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