There are times in ones future career when you are faced with an advertising brief for an everyday, run of the mill product, which you find of no interest or inspiration. However, every brand, product or service has a target market and needs to put its best foot forward in an expanding market, where competition from the me-too brand is virulent.
So I asked my third year group to bring in a random object, which unbeknown to them, they’d have to create a print based campaign, advertising the object.
The brief
Produce a print based advertising campaign, which comprises of 2 separate adverts aimed at two separate target groups. Which are placed in two very different media spaces.
One is to be placed in a leading broadsheet newspaper and the other in a glossy mid-shelf magazine.
Target audience
• 18-25 yr males
• 30-45 yr females
Requirement
Present 1 concept for each target group (2 in total) and explain your differing rationale for each audience and where the advert will be placed.
Mandatory inclusions
Campaigns must include a tagline & call-action (what is the purpose of the ad?, what are you selling? & to whom?)
Day 4 – the random object brief, originally uploaded by the journey starts here.
