On the morning of day two, I felt more nervous than on day one. I think this was due to setting my first quick fire brief for the third year group. A topical and relevant brief as October is breast cancer awareness month.
Design a breast cancer awareness, advertising campaign for Tenovus.
Tenovus is Wales’ leading cancer charity and has a distinguished history in the support and treatment of women and men affected by breast cancer. In fact, work carried out in the Tenovus Institute for Cancer Research lead to the development of Tamoxifen, the world’s most successful and widely used breast cancer drug.
Tenovus are now looking to the future, but can only continue to provide support to the thousands of people affected by breast cancer each year in Wales with support from the general public.
Their campaign had to high-light the issues faced from the perspective of the patient or family member. The campaign could be hard hitting or positive in its tone of voice. However, it had a few mandatory inclusions: a strapline, call to action and contact info as well as the Tenovus logo.
As the session is only 2 hours, what they produce are unfinished, scamped up ideas. It’s a quick fire session that forces them to think on their feet, which will enable them to quickly visualise their thinking.