Introduction to the brief
Historically, voter turn-out has been low and The Electoral Commission wants to engage a higher percentage of the electorate in the forthcoming elections.
Commissioner for Wales Glyn Mathias said: “This significant drop in turn-out appears to be the result a lack of awareness of the role of the assembly and a growing disconnection between the politicians and sections of the electorate.”
During 2011, the people of Wales will have three opportunities to vote.
1. National Assembly election
In May 2011, you will have the opportunity to vote on who you would like to represent you as your Assembly Members, when the National Assembly for Wales holds an election.
2. The referendum on the National Assembly’s law-making powers
You will also have an opportunity to vote on whether you think Westminster should grant the Assembly the authority to pass laws on all subjects in the devolved areas without needing the agreement of the UK Parliament first.
3. The referendum on changing the UK’s voting system
In addition, you will be asked to vote in another referendum in 2011. The UK Government proposes to hold a referendum on 5 May 2011 on introducing the alternative vote (AV) system for Westminster elections. If people vote for a new system, it will be used to elect Members of Parliament to the House of Commons at the next UK general election.
Produce an advertising campaign, promoting the forthcoming election, covering all of the three voting opportunites in the Election, whilst covering the benefits of voter participation ie. your right to be heard.
• First time voter’s
• All UK registered voter’s, ethnicities and socio economic groups aged 18+.
Present a finished advertising campaign comprising of 3 adverts for The Electoral Commission aimed at a specific target groups (your choice), explaining who they are and how your campaign fits matches the target audience.
NB: Your presentation must include your research & rationale, scamps & finished artwork.
Your campaigns must include a tagline & call-action (what is the purpose of the ad?, what are you selling? & to whom?), National Assembly Logo, 2011 vote logo, and the Electoral Commission logo.
3 weeks = 6 contact hours + unsupervised. Presenting on 16th Nov @ 3pm