I left Swansea Metropolitan University yesterday afternoon, excited about the new year and continuing what I started back in September. Although I wasn’t too confident after last week’s two missed trains and a chaotic dash to my interview. Getting there with a few minutes to spare was too close for comfort and a tad on the stress-fest side.
For my part, its been an incredible experience so far, seeing students ideas & confidence grow, week on week has given me a real sense of achievement and satisfaction, something I know I want more of. Supporting and nurturing these young creative minds has been a privilege that not many design industry practitioners will experience. But most importantly it’s given me a new sense of focus, purpose and perspective on my 16 years in the industry as well as teaching me a few things about what I still want to be, first and foremost — a creative.
In these turbulent economic times where creative work isn’t in abundance like it was and recognised agencies are either going bust or struggling to make ends meet, being creative is what we must strive to be in order to remain relevant, whilst continuing to challenge ourselves & our clients.
It’s a long road back to recovery, but one that I’m travelling down with a little inspiration from my Design for Advertising students at the University.
Thank you, it’s been emotional!